LatestGuides
Grants for building a website or web shop in Croatia in 2026
Which Croatian grants in 2026 cover building a website or web shop, how much they pay, how the process works from offer to payout and what to check in a provider.
Insights and advice for business owners
Everything you need to know about ads, SEO and local SEO, AI search, websites and growing your business online, written from real work with clients worldwide.
42 articles
All articles
-
What Is Google AI Mode and How It Changes Search
Google AI Mode lets you search by talking to Google like ChatGPT. See how it works, how it differs from AI Overviews and what it means for businesses.
-
What Is AEO Optimization and How to Become the Answer Google and AI Cite
What AEO (answer engine optimization) is, how it differs from SEO and GEO, and how to structure a page so it answers a customer's question directly.
-
What Are Keywords and How to Choose the Right Ones
Keywords are the terms people type into Google when looking for your service. See what types exist and how to choose the ones that bring customers.
-
How Much Does It Cost to Build a Website in Croatia
Website design prices in Croatia: market ranges in euros by type of site, yearly domain, hosting and maintenance costs, and hidden costs to watch for.
-
What Is CPC and What a Click Costs in Croatia
CPC is the price you pay for one click on an ad. See how it is set, what a click costs in Croatia and how to pay less for the same click.
-
What Is a Title Tag and How to Write a Title for Google
A title tag is the page title shown in Google results. See how long it should be, where to put the keyword and which mistakes to avoid.
-
How to Get More Clients Through ChatGPT
More people ask ChatGPT for a recommendation before they open Google. Here is how to show up in that answer, and what a paid ad inside ChatGPT looks like.
-
What Is Technical SEO and Why Everything Else Depends on It
Technical SEO makes sure Google can find, read and index your website. See what it includes, common mistakes and how to check them.
-
Marketing Agency or In-House Team: What Pays Off
Hire someone for marketing, or bring in a marketing agency. A comparison of cost, speed, and risk for a business that's just building its visibility on Google.
-
How Much Does a Marketing Agency Cost in Croatia
The cost of a marketing agency in Croatia ranges from a few hundred to several thousand euros a month. Here's what it consists of and how to judge if it pays off.
-
What Are Backlinks and How to Get Them the Right Way
Backlinks are links from other websites to yours. See why they matter for Google, which ones help, which ones hurt and how to get them without risk.
-
How to Appear on Google Maps and Add Your Business
How to add your business to Google, verify the location and why a business sometimes does not appear in local results. Practical steps for small businesses.
-
How to Build a Website: Yourself or with an Agency
How to build a website in seven steps: domain, hosting, platform, content and launch. A comparison of doing it yourself and hiring an agency, with costs.
-
What Is On-Page SEO and What It Includes
On-page SEO is optimizing everything on the page itself: titles, text, images and links. See what it includes and how to check it on your own site.
-
How to Choose a Marketing Agency for Your Business
Before you sign a contract with a marketing agency, here is what really matters and which questions to ask before you invest your first euro.
-
What Is Email Marketing and How a Small Business Uses It
Email marketing means sending newsletters and automated emails to customers who gave consent. See the types of emails, tools and how to start without a big list.
-
7 Google Business Profile Mistakes Costing You Clients
The most common Google Business Profile mistakes I see at small businesses, and how to fix them so customers find you more easily on Google.
-
What Is Remarketing and How It Brings Back Visitors
Remarketing shows ads to people who have already visited your website or profile. See how it works, where the ads appear and when it pays off.
-
Google Business Profile: How to Create and Set It Up Step by Step
How to create a Google Business Profile, verify it and set up categories, description, services and photos so customers find you on Google, step by step.
-
How to Get More Google Reviews Without Risking a Penalty
Reviews decide whether a customer calls you at all. Here's how to ask for them the right way and what to watch out for so your profile doesn't suffer.
-
WooCommerce or Shopify: Which to Choose for an Online Store in Croatia
WooCommerce or Shopify in Croatia? A comparison for a small online store: card payments, fiscalization, delivery, upkeep and SEO, and when to pick each one.
-
Google Ads for Small Businesses: What It Costs and How to Start
Google Ads for small businesses in Croatia: how it works, what a click costs, how much budget you need and what campaign management costs at an agency.
-
Local SEO or Google Ads: Which to Choose First
Both tools bring in customers who are already looking for you, but they work in completely different ways. Here's how to decide where to put a limited budget first.
-
How Much Does It Cost to Build an Online Store in Croatia
Online store prices in Croatia: market ranges in euros by store size, monthly hosting and maintenance costs, and what drives the price of a web shop.
-
What Is PPC Advertising and When It Pays Off
PPC advertising means you only pay when someone clicks your ad. See how it works on Google and social media and when it pays off for a small business.
-
What Is SEO Optimization and How It Works for a Small Business
What SEO optimization is, how Google finds and ranks pages, and what a small business can do so customers find it on Google, explained without the jargon.
-
How Much Does SEO Cost in Croatia
SEO prices in Croatia: monthly ranges in euros by type of business, the cost of initial optimisation and an audit, and what drives the final price.
-
What Is A/B Testing and How to Use It on Your Site and Ads
A/B testing compares two versions of a page, ad or email to see which brings more enquiries. See how it works and how much traffic you need.
-
What Are Google AI Overviews and How to Appear in Them
AI Overviews are summaries Google writes with AI above search results. See how they work, what they mean for traffic and how to appear as a source.
-
What Is a Landing Page and When You Need One
A landing page is a page with one goal: an enquiry, a call or a purchase. See how it differs from a home page, what it must contain and when it pays off.
-
What Is Copywriting and How It Differs from Regular Writing
Copywriting is writing that prompts action: an enquiry, a call or a purchase. See where it is used, what makes good copy and how to check it.
-
What Is Local SEO and How It Gets You to the Top of Google
Local SEO is the work that helps customers in your city find you on Google. See what Google looks at, how long it takes and where to start.
-
What Is a Conversion and Conversion Rate in Digital Marketing
A conversion is when a visitor does what you want: sends an enquiry, calls or buys. See how it is measured and how to increase it.
-
What Is CTR and What Is a Good CTR on Google
CTR is the percentage of people who click after seeing your ad or search result. See how it is calculated, what a good CTR is and how to raise it.
-
Ranking on Google: How a Local Business Reaches the Top 3
Ranking on Google for a local business: what Google looks at on Google, which steps push a profile toward the top 3 and how long it realistically takes.
-
What Is GEO Optimization and How to Appear in ChatGPT Answers
What GEO optimization is, how ChatGPT, Gemini and Google's AI answers choose which businesses to mention, and the steps a local business can take today.
-
What Is a Call to Action (CTA) and How to Write One That Works
A call to action is a button or sentence telling visitors what to do next. See how to write a good CTA and where to place it on the page.
-
What Is Digital Marketing and What It Includes
Digital marketing is everything a business does online to reach customers: SEO, ads, social media, email and website. See the channels and where to start.
-
What Is a Meta Description and How to Write One That Gets Clicks
A meta description is the short text under the title in Google results. See how long it should be, what to write and why Google sometimes replaces it.
-
What Is Content Marketing and How It Works for Small Businesses
Content marketing means attracting customers with useful content: articles, guides and video. Examples for small businesses, a five step plan and metrics.
-
What Is Organic Traffic and How to Increase It
Organic traffic is the visits that reach your website from Google without paid ads. See how to measure it, why it is valuable and how to grow it.
Want more clients for your business?
On a free 30 minute call I analyze your business as it is today and what we can improve so you get more clients.