Instagram advertising

Instagram advertising for businesses whose work looks best in pictures.

I run Instagram ads in Reels, Stories and the feed, with creatives that look like good content rather than adverts. The goal is messages, enquiries and bookings, not just followers.

Instagram sells through the eyes

On Instagram people decide in a second, based on what they see. That is why businesses whose results can be shown do best: aesthetic clinics, dentists, interior design, custom kitchens, holiday rentals and charter.

Short videos in Reels and Stories get the most reach today. I make ads in these formats from your clips and photos, with a clear message in the first two seconds and an invitation to send a message or book.

Instagram ads work best when the profile is tidy, because everyone who clicks looks at your posts first. So alongside the ads I check your bio, highlights and contact details.

Who Instagram advertising is for

  • aesthetic clinics and dental practices
  • interior design, custom kitchens and joinery
  • holiday apartments, villas and charter
  • businesses whose customers are under 45
  • businesses with photos or videos of their work

How I work

Four things that make Instagram ads pay off.

The creative matters most on Instagram, so it gets the most attention.

  1. 01

    Creatives for Reels and Stories

    Short vertical videos and images that look like good content, with the message in the first two seconds.

  2. 02

    Audience

    I target people in your area by interests, and then those who have already watched your videos or visited your profile.

  3. 03

    Messages and bookings

    Ads lead to an inbox message, a form or a booking, with quick replies to common questions.

  4. 04

    Testing and tracking

    Several creatives run against each other, and the budget goes to those that bring messages and enquiries.

What is included.

Six things you get from the first month.

  • Short videos

    Reels and Stories ads edited from your clips and photos.

  • Images and carousels

    Visuals in your style, adapted to every Instagram format.

  • Audiences

    Local audiences and audiences of people who have already seen your content.

  • Messages and forms

    Ads that lead to a message or form, with automatic replies to common questions.

  • Profile check

    Bio, highlights and contact set up so a profile visit ends with a message.

  • Weekly report

    Spend, messages, enquiries and cost per result, with the plan for next week.

From the first call to the first messages.

The first ads usually run within a week of getting account access.

  1. Call

    We agree what to advertise, to whom and the monthly budget.

  2. Creatives

    I prepare the first videos and images from your clips and photos.

  3. Launch

    I launch several creatives and track which bring messages.

  4. Optimization

    Every week I keep the creatives that work and add new ones.

I was sceptical at first, but after the first 90 days I noticed more enquiries and more calls. Since then it has only got better and I have more work than ever.

NoelCar mechanic, Rijeka

I had no idea about ranking on Google. I felt the difference in the second week, and now I am number one in my city.

Tea MikulićSalon owner, Split

For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.

Damir ŠimićPlumber, Rijeka

I knew how much Google is worth for new clients, but I had neither the time nor the know-how. Matija did it all for me and the results show, I no longer rely only on referrals.

KristinaPhysiotherapist, Zagreb

I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.

Alen MarčeljaOwner of a joinery business

Questions before we start.

If your question is not here, ask me directly on a free call.

Do I need many followers for Instagram ads?

No. Ads are shown to people who do not follow you, so even a profile with few followers can get enquiries. What matters is that the profile looks tidy when someone opens it.

Who films the ad videos?

Your real phone clips work best, and I edit them into ads. If needed, we arrange a shoot.

Is Instagram or Facebook better?

It depends on your customers. Instagram works better for visual businesses and younger audiences, Facebook for people over 30. We often run both with different creatives.

When do the first messages arrive?

The first messages usually arrive within one to two weeks of launch, depending on budget and offer.

How much does Instagram ads management cost?

The price depends on the budget and the number of creatives per month. On a free call we agree the scope and you get a specific offer.

Let's see how your work would look in an ad.

On a free 30 minute call I look at your profile and photos and suggest the first creatives.

A few questions before your free strategy call

Step 1 of 8

What does your business do?

Pick the option closest to your work.