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Email marketing

Email marketing that brings customers back and turns new ones into regulars.

I set up newsletters, automated emails and campaigns that send customers the right message at the right time, from a welcome email to a reminder to buy again.

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Your contact list is a channel that belongs to you.

Ads and social media bring new people, but the platform sets the rules and the prices. Your customers' email addresses are yours, and the message goes straight to their inbox with no algorithm in between.

So I build email marketing as a system. Automated emails run on their own: they welcome a new subscriber, remind people about an abandoned cart, say thank you after a purchase and get in touch when it is time for a new order or service. On top of that I send regular newsletters with offers and tips.

A customer who has already bought is more likely to buy again, so email often delivers the best return of any channel, especially for online stores, salons, clinics and service businesses.

Who email marketing is for

  • online stores that want more repeat purchases
  • salons, clinics and services with regular clients
  • businesses that collect contacts but never email them
  • businesses running ads that want to keep new customers
  • businesses that want to rely less on ads and social media

What I set up

Four parts of email marketing that works.

Most businesses start with automated emails, because they work every day with no extra effort.

  1. 01

    Automated emails

    A series of messages sent automatically based on what the customer does: signing up, buying, abandoning a cart or going quiet for a while.

    • Welcome
    • Abandoned cart
    • Repeat purchase
  2. 02

    Newsletters and campaigns

    Regular emails with offers, news and tips, written so customers open and read them.

    • Monthly newsletter
    • Seasonal sales
    • Announcements
  3. 03

    List growth

    Signup forms on your website, a signup incentive and a connection to your online store, so the list grows every day.

    • Forms and popups
    • Signup incentive
    • Online store connection
  4. 04

    Segmentation and measurement

    I group customers by interests and purchases, so everyone gets a relevant message, and I measure sales from email in your report.

    • Segments
    • A/B tests
    • Sales from email

What is included.

Six things you get from the first month.

  • Tool setup

    I set up Brevo or the tool you already use and connect it to your website, online store or CRM.

  • Deliverability

    I set up your sending domain (SPF, DKIM, DMARC), so emails land in the inbox and not in spam.

  • Templates in your style

    I design email templates in your company's colours and style, built for mobile.

  • Copy

    I write subject lines and email copy in your customers' language, and you approve it before sending.

  • GDPR and consent

    Signups, consent and unsubscribe are set up in line with GDPR.

  • Monthly report

    Opens, clicks, sales from email and list growth, with the plan for the following month.

From the first list to emails that sell.

The first automated emails are usually running within two weeks.

  1. Review

    I look at how many contacts you have, where they sign up and what you send customers today.

  2. Setup

    I set up the tool, sending domain, forms and templates in your style.

  3. Automations

    I launch the first automated emails, usually the welcome series and abandoned cart.

  4. Campaigns and report

    Every month I send the newsletter and campaigns and track what brings sales.

I was sceptical at first, but after the first 90 days I noticed more enquiries and more calls. Since then it has only got better and I have more work than ever.

NoelCar mechanic, Rijeka

I had no idea about ranking on Google. I felt the difference in the second week, and now I am number one in my city.

Tea MikulićSalon owner, Split

For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.

Damir ŠimićPlumber, Rijeka

I knew how much Google is worth for new clients, but I had neither the time nor the know-how. Matija did it all for me and the results show, I no longer rely only on referrals.

KristinaPhysiotherapist, Zagreb

I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.

Alen MarčeljaOwner of a joinery business

Questions before we start.

If your question is not here, ask me directly on a free call.

Does email marketing pay off for a small business?

It usually does, because email reaches people who already know you. Automated emails work every day with no extra effort, and one repeat purchase often covers the cost of a whole month.

Which tool do you use?

Most often Brevo, because it is simple, has good automations and works in Croatian. If you already use Mailchimp, Klaviyo or another tool, I work in that.

What if I do not have a contact list?

We start by growing the list: a signup form on your website, a signup incentive and a connection to your online store or bookings. Automated emails then work from the first subscriber.

Is sending newsletters GDPR compliant?

Yes, when contacts give consent and can unsubscribe easily. I set up signups, consent and unsubscribe in line with GDPR.

How much does email marketing cost?

The price depends on the number of automations and campaigns per month. On a free call we agree the scope and you get a specific offer.

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Let's see what email could bring you.

On a free 30 minute call I look at your contacts and tools and suggest the first automated emails worth starting with.

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