Custom CRM
Customers, enquiries, quotes and the sales pipeline in one place, with fields and stages that match your business.
CRM, apps and AI automation
Custom CRM and business software built around your company.
I build CRMs, internal apps and AI automations for companies that have outgrown spreadsheets and off the shelf tools, so the work you do by hand today runs on its own.
When a company needs a custom solution
Most companies start with Excel, email and a few ready made apps. That works while the team is small, and then data ends up in five places, the same thing gets typed twice and nobody has a real picture of the business.
A custom solution brings everything together and follows the way your company actually works. Customers, quotes, work orders, staff and invoices are connected, and automation takes over the repetitive steps.
I use the same approach for my own business: an internal system for managing clients, reports, invoices and posts, and a portal where clients follow their results. What I build for you rests on the same foundations.
Who a custom solution is for
- companies with 10 or more employees that have outgrown ready made tools
- service companies with field teams and work orders
- sales teams running enquiries and quotes in spreadsheets
- companies that want to give clients their own portal
- owners who want a clear view of the business on one screen
What I build
Four kinds of solutions, one system.
Most projects combine two or three parts, depending on where you lose the most time today.
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01 -
02 AI automation
AI sorts enquiries, drafts replies and quotes, extracts data from documents and sends customers messages at the right time.
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03 Work and field tracking
Work orders, timesheets, field team locations and job status, clear for managers and simple for staff on their phones.
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04 Portals and dashboards
A client portal where customers follow orders or results, and an internal dashboard with the numbers you actually need.
What comes with every solution.
Six things every project has, whatever its size.
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Integrations
Connections to the tools you already use: invoicing and fiscalisation, email, Brevo, Google, Meta, your online store and accounting.
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Roles and permissions
Each employee sees only what they need, and the owner has an overview of everything.
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Works on mobile
The system works on desktop, tablet and phone, in the office and in the field.
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Security and GDPR
Data is protected, access is logged and personal data processing follows GDPR.
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Team training
I walk your staff through the system and leave short guides, so they use it from day one.
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Maintenance and growth
After launch I monitor the system and add features as the company grows.
From workshop to a system your team uses.
I build in short steps, so you see early how the solution works and can change it before it is finished.
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Workshop
We go through how work flows today, where time is lost and what should run on its own. From that I write the plan and scope.
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Prototype
In about two weeks you get the first working version of the most important part, so you can see the direction and give feedback.
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Development and integrations
I build the rest of the system, connect it to your tools and move your existing data across.
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Launch and support
I train the team, put the system into use and stay available for support and further development.
I was sceptical at first, but after the first 90 days I noticed more enquiries and more calls. Since then it has only got better and I have more work than ever.
I had no idea about ranking on Google. I felt the difference in the second week, and now I am number one in my city.
For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.
I knew how much Google is worth for new clients, but I had neither the time nor the know-how. Matija did it all for me and the results show, I no longer rely only on referrals.
I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.
Questions before we start.
If your question is not here, ask me directly on a free call.
Why a custom CRM instead of an off the shelf tool?
An off the shelf tool is a good start, but it often asks the company to adapt to it. A custom CRM follows the way you work, has only what you use and connects to the tools you already have.
How long does it take?
It depends on scope. You usually see the first working version of the most important part in about two weeks, and I build the full system in steps agreed in the plan.
What can AI automation do in my company?
Most often it sorts and answers enquiries, prepares quotes and documents, extracts data from invoices and emails and messages customers at the right time. In the workshop we find where it saves you the most time.
Is tracking employees legal?
Yes, when it is transparent and has a clear purpose, such as work orders, timesheets or the location of a company vehicle during working hours. I set the system up in line with GDPR and Croatian labour law, and employees know what is recorded and why.
Can I move my existing data from spreadsheets?
Yes. I move customers, job history and other data from spreadsheets and old tools, so the system has everything you need from day one.
How much does a custom solution cost?
The price depends on scope, the number of integrations and users. After a free call and a short workshop you get a plan with a clear scope and an offer.
Do you also build web applications?
Yes. Custom web applications include internal tools, client portals, work orders and dashboards your team opens in the browser, with nothing to install. We agree the scope in a workshop, based on the process the app needs to cover.
Related services
- Website developmentFast, mobile friendly websites with copy that guides visitors to call or send an enquiry.
- Online store developmentWooCommerce and Shopify stores with payments, SEO and automated emails that bring customers back.
- Website SEOTechnical, on-page and content SEO that builds traffic from Google and stays after the ads stop.
Show me where your time goes today.
On a free 30 minute call we go through how your company works and I suggest what could be automated or brought into one system.
A few questions before your free strategy call
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One last step: pick a time.
The free strategy call takes 30 minutes. Choose a time that suits you in the calendar below.