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Facebook advertising

Facebook advertising that brings enquiries from your area.

I set up and run Facebook ads with lead forms, messages and calls, targeted at people in your city who can become customers. Every enquiry is tracked, so you know what one customer costs.

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Why Facebook still brings customers

In Croatia, Facebook is used every day by people over 30, exactly those who decide on buying a flat, a kitchen, windows, a dental implant or a solar system. The ad reaches them while they scroll, before they start searching on Google.

The best ads have a clear offer and a simple next step: a lead form that opens without leaving Facebook, a Messenger message or a one tap call. The enquiry reaches your inbox or phone within the same minute.

I run Facebook ads together with Instagram when it makes sense, but I build audiences, copy and offers specifically for Facebook, because people there read more and respond to different messages.

Who Facebook advertising is for

  • real estate agencies looking for sellers and buyers
  • dental practices and aesthetic clinics
  • windows, custom kitchens, construction and solar companies
  • local businesses whose customers are over 30
  • businesses that want enquiries quickly while SEO grows more slowly

How I work

Four things that make Facebook ads pay off.

Every euro goes to people who can become customers, not to likes.

  1. 01

    Audience from your area

    I target people in your city and surroundings by age, interests and behaviour, and widen the audience only when the ads start bringing enquiries.

    • Local targeting
    • Interests and behaviour
    • Lookalike audiences
  2. 02

    Offer and copy

    I write ads with a clear offer and a reason to get in touch today, in the words your customers use to describe their problem.

    • Clear offer
    • Customer language
    • Several variants
  3. 03

    Forms and messages

    I set up lead forms inside Facebook and Messenger conversations, with questions that separate serious enquiries from curious ones.

    • Lead forms
    • Messenger
    • Qualifying questions
  4. 04

    Tracking and optimization

    Meta Pixel and the Conversions API record every enquiry, and I move the budget to the ads that bring customers.

    • Pixel and Conversions API
    • Cost per enquiry
    • Weekly report

What is included.

Six things you get from the first month.

  • Account setup

    Business Manager, ad account, billing and access set up so everything stays in your ownership.

  • Pixel and Conversions API

    Tracking of website and form enquiries, so Facebook learns from real customers.

  • Creatives

    Images and short videos for ads, made from your photos and work.

  • Ad copy

    Headlines and copy in several variants, to find the one that brings the most enquiries.

  • Forms and messages

    Lead forms and automatic Messenger replies, so no enquiry is left waiting.

  • Weekly report

    Spend, enquiries and cost per enquiry in a report you can read in two minutes.

From the first call to the first enquiries.

The first ads usually run within a week of getting account access.

  1. Call

    We agree which service to advertise, for which area and the monthly budget.

  2. Setup

    I set up the account, tracking, audiences, creatives and forms.

  3. Launch

    I launch several ad variants and track which bring enquiries.

  4. Optimization

    Every week I move budget to the ads that work and report the results.

I was sceptical at first, but after the first 90 days I noticed more enquiries and more calls. Since then it has only got better and I have more work than ever.

NoelCar mechanic, Rijeka

I had no idea about ranking on Google. I felt the difference in the second week, and now I am number one in my city.

Tea MikulićSalon owner, Split

For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.

Damir ŠimićPlumber, Rijeka

I knew how much Google is worth for new clients, but I had neither the time nor the know-how. Matija did it all for me and the results show, I no longer rely only on referrals.

KristinaPhysiotherapist, Zagreb

I can't believe how fast it went. In two months we jumped from 31st to 2nd place, the phone keeps ringing and I had to hire a new worker.

Alen MarčeljaOwner of a joinery business

Questions before we start.

If your question is not here, ask me directly on a free call.

What budget do Facebook ads need?

For a local business a few hundred euros a month is usually enough for first results. On the call I suggest a budget based on your area and the value of one customer.

What is the difference between Facebook and Meta ads?

Meta is the company behind Facebook and Instagram, so ads for both are set up in the same place. This page covers ads tailored to Facebook, while Meta ads cover both networks together.

When do the first enquiries arrive?

The first enquiries usually arrive within one to two weeks of launch. After that I adjust the ads so the cost per enquiry goes down.

Do I need a Facebook page?

Yes, ads run in the name of your Facebook page. If you do not have one or it is inactive, I set it up and tidy it before launch.

How much does Facebook ads management cost?

The management fee depends on the budget and number of campaigns. On a free call we agree the scope and you get a specific offer.

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Let's see what Facebook could bring your business.

On a free 30 minute call I look at your offer and area and suggest the first campaign.

A few questions before your free strategy call

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