Guides 2 min read
What Is Google AI Mode and How It Changes Search
Google AI Mode lets you search by talking to Google like ChatGPT. See how it works, how it differs from AI Overviews and what it means for businesses.
In this article
Google AI Mode is a way of searching where you talk to Google, much like ChatGPT. Instead of a list of links you get a written answer, and you can ask a follow-up question and continue the conversation.
How AI Mode works
AI Mode opens as a separate tab or button in Google Search. Google breaks the question into several smaller searches, reads the results and builds one answer with links to sources. You can ask something like “what is the difference between an air to water and an air to air heat pump for a 150 square metre house” and then continue with “and how much does installation cost”.
Google is gradually rolling out AI Mode to new countries and languages, so availability depends on where you are and which language you search in.
AI Mode and AI Overviews
- AI Overviews are short summaries above the classic results, for some searches.
- AI Mode is a separate view where the whole search is a conversation, with longer answers and follow-up questions.
Both rely on pages Google already has in its index.
What this means for businesses
In AI Mode people ask longer and more specific questions than in a classic search engine. Instead of “dentist Rijeka” they ask “which dentist in Rijeka does implants and has good reviews”. The answer is built from websites, Google Business Profiles, reviews and mentions on other sites.
So businesses appear more often in AI answers when they:
- have a separate page for each service, with clear answers to customer questions
- have a tidy Google Business Profile and plenty of reviews
- are mentioned on other trusted sites
- have accurate and consistent business details everywhere online
How to prepare
- Write answers to the questions customers ask before buying.
- Give each service its own page with price ranges if you publish them, timeframes and process.
- Add FAQs and structured data.
- Build reviews and mentions of your business.
I prepare businesses for AI Mode, AI Overviews and ChatGPT in the AI visibility service. Read more in GEO optimization.
Frequently asked questions
What is Google AI Mode?
Google AI Mode is a separate way of searching where Google answers in a conversation, like ChatGPT. You can ask a complex question and follow up, and the answer comes with links to sources.
What is the difference between AI Mode and AI Overviews?
AI Overviews are short summaries above the classic results. AI Mode is a separate view where the whole search looks like a conversation, with longer answers and follow-up questions.
How can a business appear in AI Mode answers?
The same way as in classic search and AI Overviews: an indexed, helpful page with clear answers, accurate business details on the Google Business Profile and mentions on other trusted sites.
About the author
Matija Terzić
I am the founder of VRH Agency from Rijeka. I run the whole marketing for businesses, from ads and SEO to websites and automation, so they win more clients and more profit, and I write about it from my everyday work with clients.
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