Solar installer marketing
Solar installer marketing that brings enquiries from homeowners and businesses.
I run local SEO, websites and ads for companies that design and install solar power systems in Croatia, so homeowners and businesses who want lower electricity bills find you on Google.
Solar buyers research for a long time before asking for a quote.
A solar system is an investment of several thousand euros or more, so buyers do their homework. They read how long the payback takes, compare panels and inverters, check reviews and only then ask two or three companies for a quote.
So I build solar marketing on trust and a clear enquiry. Your company needs to be among the top three results on Google in your region, the website needs to answer the questions buyers really ask, and the quote form needs to collect details such as electricity use and roof type straight away.
When one installation is worth several thousand euros, a few signed contracts a month cover the whole marketing budget, and every enquiry shows up in your weekly report.
Buyers look for a local company that will come on site.
People search for "solar panels" or "solar system" with their city or region, because they want a company that will come and look at the roof and look after the system after installation. So the profile and pages cover every town you travel to, not only your head office.
I build separate pages for households and businesses, because they care about different things: a household looks at the electricity bill and the payback, and a business at system size, installation time and operating savings.
Regions where I work with local businesses
- Zagreb and surroundings
- Rijeka and Kvarner
- Istria
- Split and Dalmatia
- Zadar
- Osijek and Slavonia
- Varaždin and the north
- the rest of Croatia
What buyers type into Google
- solar panels and the city
- solar system for a house
- solar system price
- solar panel installation
- solar for businesses
- solar battery storage
From installation trades
The same approach that brought local businesses steady work.
I have worked with more than 20 businesses worldwide so far, with an average rating of 5.0. Among them are installers and tradespeople for whom the top of Google brought a steady flow of enquiries, without depending on referrals.
For every business I measure the position from 130 points across the city and surroundings, so you see exactly in which towns buyers find you and how that changes week by week.
More client results- businesses I have worked with
- 20+
- average client rating
- 5.0
- measuring points across the city
- 130
For years I paid for ads and always worried whether there would be work next month. Since we reached the top of Google that worry is gone, customers come on their own.
Services for solar installers.
Most companies start with local SEO and their Google profile, and add ads when they want more enquiries from households or businesses.
- Local SEO and AI visibilityThe top three results on Google for solar systems in your region, with a 90 day guarantee.
- Google AdsAds for people asking for a solar quote right now, with every enquiry tracked.
- Meta adsFacebook and Instagram ads with a savings estimate for homeowners in your area.
- A website with a quote requestAnswers to buyers' questions, examples of installations and a form that collects usage and roof type straight away.
Solar advertising in three steps.
First your company becomes visible on Google across the region, then the website and reviews answer the buyer's questions, and the quote request turns interest into a site visit.
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Your Google profile
Services, your service area and photos of real installations show Google what you do and where, so it shows you to buyers in the region.
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Reviews after installation
I set up a simple way for a happy customer to leave a review once the system is up and running.
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Enquiry with an estimate
Buyers enter their monthly electricity bill and roof type, and you get an enquiry with the details for a first estimate.
Want AI tools to recommend you too?
Buyers increasingly ask ChatGPT whether solar pays off and who to call. AI search optimisation is part of local SEO.
How we get started.
I need access to your Google Business Profile, a list of your services and photos of a few installations. I do everything else.
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Free review
I analyze your company as it is today, your competitors in the region and what we can improve so you get more solar enquiries.
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Profile access
You add me as a manager of your Google Business Profile. Reviews, photos and profile history stay yours.
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Optimisation and ads
I work on the profile, services and pages, and start ads once we agree on the budget and target buyers.
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Weekly report
Every week you get positions, calls, quote requests and the plan for the following week.
Top 3 on Google in 90 days, or I keep working at no charge.
If your company is not in the top three results on Google for the main term in your city within 90 days, I keep working at no charge until we get there. While I work with you, I do not take on another solar company from the same region.
Frequently asked questions.
If your question is not here, ask me directly on a free call.
How does a solar company find new customers?
Mostly through Google and referrals. A buyer types "solar panels" and the city, and Google first shows three companies with reviews. I work on making your company one of them, and ads bring people who are only starting to consider solar.
Do ads pay off for solar installers?
They usually do, because one installation covers a large part of the monthly budget. Google Ads catch people asking for a quote right now, and Meta ads with a savings estimate reach homeowners in your area.
Do you also work on business customers?
Yes. For business buyers I build a separate page and ads, because they care about system size, installation time and operating savings.
Can I get enquiries only from my region?
Yes. Ads and your Google profile are set only for the towns you travel to, so enquiries come from the area where you actually work.
Do I need a website?
For solar a website helps a lot, because buyers want to read how installation works and how long the payback takes before they enquire. If you do not have one, I build it with a quote form.
How much does marketing for a solar company cost?
The price depends on the region, the competition and the services you choose. That is why the first step is a free 30 minute call, after which you get a specific offer with no obligation.
Let's see how your company can get more solar enquiries.
On a free 30 minute call I analyze your company as it is today and what we can improve so you get more solar enquiries.
A few questions before your free strategy call
Step 1 of 8
One last step: pick a time.
The free strategy call takes 30 minutes. Choose a time that suits you in the calendar below.