Real estate agency marketing

Real estate marketing that brings you sellers and buyers.

I run local SEO, websites and ads for real estate agencies in Croatia, so owners who want to sell and buyers looking for a flat or a house in your area find you on Google.

What customers type into Google
Illustration: a customer types a service and a city, and Google first shows three businesses.

Real estate marketing starts with the owner who sells.

An agency with good listings finds buyers easily. The harder part is reaching owners who want to sell, and they usually look for an agency on Google: they type "real estate agency" and their city, read the reviews and call two or three agencies.

So I build agency marketing on two sides. The first is your agency among the top three results on Google in the city and towns where you work, with reviews that show how quickly and safely you handle a sale. The second is ads and a website that show buyers your listings and collect enquiries.

One sold property brings a commission that covers months of marketing, so every new owner and every serious buyer is clearly visible in your report.

Every town where you sell deserves its own page.

Buyers search by town and property type: "flat Rijeka", "house with pool Istria", "land Krk". For each important town and property type I build a page with your listings, so your agency shows up in those searches and not only on the portals.

Foreign buyers search in English and German, so I prepare the pages and your Google profile in several languages. Listings come over from the CRM you already use, so you never enter them twice.

Where I work with agencies

  • Zagreb
  • Rijeka and Kvarner
  • Istria
  • Split and Dalmatia
  • Zadar
  • the islands
  • the rest of Croatia

What owners and buyers type into Google

  • real estate agency and the city
  • selling a flat and the city
  • property valuation
  • flat or house for sale
  • house with a pool
  • property for sale Croatia

From real estate

A real estate agency in Istria: from almost invisible to 85% of top positions.

When we started, the agency hardly appeared on Google for its main search term. Within nine weeks 85% of the measuring grid turned green, so a large share of people looking for a property or an agency in that area now saw it.

For every agency I measure the position from 130 points across the city and the surrounding towns, so you see exactly where owners and buyers find you and how that changes week by week.

More client results
of top positions for the main term
85%
weeks to that result
9
measuring points across the city
130

Property advertising in three steps.

First your agency becomes visible to owners on Google, then the website turns visits into enquiries, and ads speed up both.

  1. Your agency's Google profile

    Categories, service areas, photos and regular posts show Google where you sell, so it shows you to owners and buyers in that area.

  2. Reviews from sellers and buyers

    I set up a simple way for a happy seller or buyer to leave a review once the contract is signed.

  3. Valuation request

    On the website and in ads an owner requests a valuation in a minute, and you get the contact and the property details.

Want AI tools to recommend you too?

Foreign buyers increasingly ask ChatGPT which agency in Croatia to choose. AI search optimisation is part of local SEO.

AI visibility

How we get started.

I need access to your Google Business Profile and a list of the towns where you sell. I do everything else.

  1. Free review

    I analyze your agency as it is today in the towns where you sell and what we can improve so you get more listings and buyers.

  2. Profile access

    You add me as a manager of your Google Business Profile. Reviews, photos and profile history stay yours.

  3. Optimisation and ads

    I work on the profile and the town pages, and start valuation and listing ads once we agree on a budget.

  4. Weekly report

    Every week you get positions, calls, valuation requests and the plan for the following week.

Top 3 on Google in 90 days, or I keep working at no charge.

If your agency is not in the top three results on Google for the main term in your city within 90 days, I keep working at no charge until we get there. While I work with you, I do not take on another real estate agency from the same city.

Check your agency's position

Frequently asked questions.

If your question is not here, ask me directly on a free call.

How does a real estate agency find new owners who want to sell?

Mostly through Google and referrals. An owner types "real estate agency" and their city, and Google first shows three agencies with reviews. I work on making your agency one of them, and free valuation ads bring owners who are only starting to think about selling.

Is being on property portals enough?

Portals work well for buyers, but an owner choosing an agency usually searches on Google. Your own visibility on Google and a website with your listings bring enquiries that come straight to you.

Do you work with coastal agencies and foreign buyers?

Yes. Some of the agencies I have worked with sell in Istria and Kvarner, where many buyers come from abroad, so I prepare the pages and profile in English and German.

Can ads run for one specific property?

Yes. For higher value properties or new builds I run dedicated ads on Google, Facebook and Instagram, with a page of photos and an enquiry form.

Do I have to change my website?

Not necessarily. If your site has good listing search and loads quickly, I work on it. If it is old or slow, I suggest a new one, with listings synced from your CRM.

How much does marketing for a real estate agency cost?

The price depends on the number of towns, the competition and the services you choose. That is why the first step is a free 30 minute call, after which you get a specific offer with no obligation.

Let's see how your agency can get more listings and buyers.

On a free 30 minute call I analyze your agency as it is today and what we can improve so you reach more owners and buyers.

A few questions before your free strategy call

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