Car dealership marketing
Car dealership marketing that brings buyers in for a test drive.
I run local SEO, Google and Meta ads and websites for car dealerships and used car sellers in Croatia, so buyers in your region find you while they choose their next car.
Car buyers do their research on their phone first.
Before visiting a dealership, buyers browse listings on portals and Google, compare prices, read dealership reviews and check whether you offer financing or a trade-in. They come in only once they have narrowed it down to two or three cars.
So I build dealership marketing around that research. Your dealership needs to be among the top three results on Google in your region, reviews need to show buyers they can trust you, and ads need to show real cars to people looking for one right now.
One sold car brings a margin that covers a large part of the monthly marketing, so every enquiry and booked test drive is clearly visible in your report.
Buyers search for a make, a model and a dealership nearby.
Some buyers search a general term such as "car dealership" or "used cars" and the city, and some a specific make or model. For the makes you sell, financing and trade-ins I build dedicated pages and list them as services on your Google profile.
I connect Google, Facebook and Instagram ads to your stock, so buyers see a real car, its price and a clear way to enquire.
Regions where I work with local businesses
- Zagreb and surroundings
- Rijeka and Kvarner
- Istria
- Split and Dalmatia
- Zadar
- Osijek and Slavonia
- Varaždin and the north
- the rest of Croatia
What buyers type into Google
- car dealership and the city
- used cars
- car leasing
- car trade-in
- make and model for sale
- car with warranty
From the automotive trade
The same approach that brought local businesses steady work.
I have worked with more than 20 businesses worldwide so far, with an average rating of 5.0. Among them is a car mechanic in Rijeka for whom the top of Google brought more enquiries and more work than ever.
For every dealership I measure the position from 130 points across the city and surroundings, so you see exactly in which towns buyers find you and how that changes week by week.
More client results- businesses I have worked with
- 20+
- average client rating
- 5.0
- measuring points across the city
- 130
I was sceptical at first, but after the first 90 days I noticed more enquiries and more calls. Since then it has only got better and I have more work than ever.
Services for car dealerships.
Most dealerships start with local SEO and their Google profile, and add ads for the cars and makes they want to sell faster.
- Local SEO and AI visibilityThe top three results on Google for a car dealership in your region, with a 90 day guarantee.
- Meta adsAds with real cars on Facebook and Instagram for people in your region looking for a car.
- Google AdsAds for buyers searching for a make, a model or financing, with every call and enquiry tracked.
- A website with your stockVehicle search, financing and trade-in pages and a form to book a test drive.
Car advertising in three steps.
First your dealership becomes visible on Google across the region, then reviews build trust, and ads with real cars bring buyers in for a test drive.
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Your dealership's Google profile
Makes, services, opening hours and photos of your cars show Google what you sell, so it shows you to buyers in the region.
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Buyer reviews
I set up a simple way for a happy buyer to leave a review after collecting the car.
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Test drive request
From an ad or the website a buyer books a test drive or asks for a financing offer in a minute.
Want AI tools to recommend you too?
Buyers increasingly ask ChatGPT where to buy a used car with a warranty. AI search optimisation is part of local SEO.
How we get started.
I need access to your Google Business Profile and to your vehicle stock. I do everything else.
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Free review
I analyze your dealership as it is today, your competitors in the region and what we can improve so you sell more cars.
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Profile access
You add me as a manager of your Google Business Profile. Reviews, photos and profile history stay yours.
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Optimisation and ads
I work on the profile and pages, and start vehicle ads once we agree on a budget.
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Weekly report
Every week you get positions, calls, test drive requests and the plan for the following week.
Top 3 on Google in 90 days, or I keep working at no charge.
If your dealership is not in the top three results on Google for the main term in your city within 90 days, I keep working at no charge until we get there. While I work with you, I do not take on another car dealership from the same city.
Frequently asked questions.
If your question is not here, ask me directly on a free call.
How does a car dealership get new buyers through Google?
A buyer types "car dealership" or "used cars" and the city, and Google first shows three dealerships with reviews. I work on making yours one of them, and ads show buyers real cars.
Is being on car portals enough?
Portals bring buyers, but a buyer who finds you on Google or in an ad comes straight to you and sees your dealership, reviews and full stock in one place.
Can ads run for individual cars?
Yes. I connect ads to your stock, so buyers see a real car, and cars that sit longer can get extra budget.
Do you also work on servicing and parts alongside sales?
Yes. Servicing, parts, trade-ins and financing each get their own place on the website and Google profile, because buyers search for them separately.
How much does marketing for a car dealership cost?
The price depends on the region, the competition and the services you choose. That is why the first step is a free 30 minute call, after which you get a specific offer with no obligation.
Let's see how your dealership can sell more cars.
On a free 30 minute call I analyze your dealership as it is today and what we can improve so more buyers come in for a test drive.
A few questions before your free strategy call
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One last step: pick a time.
The free strategy call takes 30 minutes. Choose a time that suits you in the calendar below.